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TANISHA SRIVASTAVA

Branding & Social Media Strategist

I don't just post content. I build content systems that turn attention into engagement, and engagement into business.

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Tanisha Srivastava Branding Strategist on vintage telephone receiver
Tanisha Srivastava Branding Strategist cutout

SO... WHAT EXACTLY DO YOU DO?

// THE BRANDING PHILOSOPHY

I build content systems, not just posts. Every reel, campaign, and caption has an underlying brand purpose. Growth shouldn’t happen by accident.

By linking creative art direction with structural analytics, I establish visual systems that capture target demographics and drive them down a conversion funnel.

// THE THREE PILLARS

Brand Strategy & Positioning

Establishing your brand authority through competitive analysis, market positioning, and pricing design for successful product launches.

End-to-End Content Production

Complete creative direction from moodboards to final delivery. Copywriting, scripting, shoot management, and structured asset batching.

Campaign Distribution & Optimisation

Structuring scheduling workflows, analyzing campaign metrics, and optimizing organic content systems to ensure predictable growth.

// THE PROCEDURE

How we close the loop.

RESEARCH
Step 01
STRATEGY
Step 02
CREATION
Step 03
DISTRIBUTION
Step 04
OPTIMISATION
Step 05
REPEAT
Step 06
// SHOW. YOUR. WORK.
// THE TRACK RECORD
2026 – Present

Social Media Manager

Think Street Studios (Branding Agency)
  • Own end-to-end shoot management, creative content calendars, and client accounts, bridging client objectives with functional design assets.
  • Lead cross-functional creative collaboration with designers, copywriters, and video editors to maintain consistent brand delivery across channels.
2024 – 2025

Brand Strategist

FundaMakers (Educational Institute)
  • Engineered multi-channel marketing campaigns and strategic product launches, mapping consumer psychology to high-converting pricing architectures.
  • Crafted institutional market positioning strategies that expanded brand authority and boosted direct student enrollments.
2023 – 2024

Event Director

Digital Chaupal (DigiMonk Lucknow)
  • Directed cross-functional event administration and platform logistics, managing vendor relationships and executing corporate negotiation.
  • Supervised digital campaign activations surrounding physical conferences, securing high-intent brand alignment.
// PROOF OF PROCESS

BEHIND THE SCENES

Strategy doesn’t live in spreadsheets alone. From whiteboard campaign roadmaps to calibrated studio lighting, macro texture styling, and on-set video direction—here’s what goes into building thumb-stopping brand worlds.

Tanisha whiteboard campaign planning, story banks, and Standard's prop lists
Strategy & Roadmapping

Sprint Planning & Prop Lists

Mapping out content grids, story banks, and Standard's shoot requirements directly on the studio whiteboard before rolling cameras.

Tanisha calibrating overhead DSLR camera rig and studio strobe light
Studio Lighting & Rig

Overhead Commercial Rig

Calibrating overhead DSLR angles, diffused key lights, and macro focus for luxury top-down product captures.

Tanisha fine-tuning physical textures and charcoal styling on set
Art Direction & Styling

Meticulous Prop Staging

Fine-tuning physical textures, charcoal dust, and focused light beams with millimetric dropper precision.

On-set practical atmospheric smoke effects and Godox softbox lighting for commercial reel
Practical Effects

Atmospheric Smoke Capture

Executing live swirling smoke effects under Godox softbox illumination for cinematic commercial perfume reels.

Tanisha directing live set video production with talent, crew, and multi-camera setup
Set Direction & Production

Live Video Set Direction

Directing on-screen talent, framing camera angles, and orchestrating synchronized multi-camera setups.